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Showing posts from August, 2023

SEO in Higher Education: Perception vs. Reality

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SEO in Higher Education: Perception vs. Reality: Did you know there's a gap between how universities perceive their SEO readiness and the actual state of affairs? 🤔 But hey, this gap is an opportunity in disguise. Higher ed can ride the SEO wave to new heights with the right tools. Linked below is an article I wrote on LinkedIn that dives deep into the opportunities in Higher Education SEO. #SEO #HigherEdMarketing LEARN MORE

Google Offers AI Business Descriptions

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I discovered that Google was offering an AI Assistant for updating Google Business Profile descriptions I shared this with Barry Schwartz of Search Engine Roundtable and he posted about it. I think it's a pretty cool feature, though others in the Local SEO community question it. Having worked with small business, basically, my whole adult life I know they'll love it. When you're not a natural writer, there's not much scarier than a blank page - or text box. Read the whole story below. Learn more

AI Content R&D

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One of the main places we've been doing R&D is in AI generated content. Among the most disruptive outcomes of the AI boom is the ability to create great images at scale. Anything you can imagine you can create. Midjourney is my favorite of these tools. I especially enjoy the use of "style." This was in a "hip hop street art" style. I'm also a big fan of in the style of [artist]. I've rendered a lot in the style of Edward Hopper. Click here to see the full-sized image. 

WebBoss Rides Again

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The original WebBoss logo and login screen, circa 2006 thanks to the Wayback Machine. WebBoss was ahead of its time. Content management systems in 2001 were big clunky beasts from the likes of Microsoft and Oracle. WebBoss was lightweight and allowed easy editing by the small business clients of eWebSystem. Interestingly, the name is returning to its roots with a UK company having created a modern site-builder with a similar brand. WebBoss on The Wayback Machine