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Showing posts from January, 2025

The Real Impact of AI on Search Behavior Summary

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Are you lost in the labyrinth of the internet? Fret not, because Will Scott is shining a light in the dark corners of our search behaviors in his blog post "The Impact of AI on Search Behavior" . Scott smoothly walks us through how Artificial Intelligence (AI) has already started to change the way we interact with the digital world. He's also kind enough to drop some predictions for the future of search behaviors, while sprinkling in enough acronyms to give even a seasoned web developer a run for their money. In his deep dive into the topic, Scott highlights some nuances of AI - often seen as a kind of supercharged navigation tool. He explores the recent trend of using AI to seek out more specific information instead of casting a broad search-net. He also suggests that AI will make it possible for searches to get straight to the point, or in other words, embrace brevity, as the necessity for full sentences in queries fades away. All hail the rise of the 'telegraph...

Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap Summary

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If you're running a higher education program and it seems like your enrollment numbers are mimicking a tree sloth's pace, here's a bright spark to lift your spirits! The team at Search Influence have distilled their vast knowledge of SEO to plot out a roadmap that'll sprint those numbers upward faster than a kangaroo with winged shoes. The post kicks off by handing out free advice with the magnanimity of a billionaire at a charity gala. Conquering SEO isn't just about winning over Google's algorithm, it's about convincing potential students to click that 'Enroll Now' button. So yes, even SEO requires some begging, pleading and subtle convincing. They mention the use of an SEO audit, a tool just as interesting as it sounds, to identify your website's shortcomings and map out a strategy. No need to take infrastructure advice from a star-architect, let SEO do the talking! Dialing in the specifics, the post dissects the parts of SEO strategy in...