WebBoss Marketing

In the bonus podcast episode, Scott and co-host explore a fascinating subject - the state of higher education marketing in 2025. After strapping into their DeLoreans and inadvertently stumbling upon the year 2025, they manage to observe and discuss the evolution and revolution of higher-ed marketing. It's not a docufiction, but they promise it's just as entertaining. Right from down under (or is it up over?), the duo describes marketing advancements powered by the integration of robotics, data science, and immersive technologies. Imagine a world where VR campus tours aren’t just the stuff of sci-fi, but a commonplace marketing tool. And fret not. They insist no robots were harmed (or overly relied upon) in the making of this podcast episode. After braving the terrain of 2025, they land back to relay their insights and predictions. In a striking yet comic colloquial manner, they discuss changes in SEO, content marketing, and digital analytics, offering pointers for adaptin...

Get your headphones ready and your notepad prepared! Will Scott's blog post on podcast SEO best practices is a melodic blend of content marketing wisdom and audio production insights. If you think SEO is only for bloggers and website developers, think again! Scott takes us on an educational journey and helps us remix our understanding of SEO in the modern era. At the starting point of his post, Scott prompts us to stop underrated podcast descriptions. It's like leaving a song without lyrics. Without a well-written description, both real human podcast searchers and Google's algorithms would skip your podcast episode like a dodgy demo tape. Quality keyword usage, concise summaries and a hook to attract potential listeners are your ultimate tools of the trade. Moving further down the groove of the post, Scott advises us to keep our audience listening - all the way through. He stresses how important it is to keep listeners hanging on to your every word until the closing r...