WebBoss Marketing

What do the likes of dentist apps, crypto exchanges, and cherubic seafarers have in common? According to this article, they're all special guests at the party being thrown by Search Influence, as they muse over the future musings of Google Ads in 2023. The blog post skips the humdrum crystal ball gazing, opting instead for some fun predictive flights of fancy. First off, we're introduced to our potential future companions: An advertisement-infused rendition of Duolingo's infamous, but uber-persistent, owl, and a group of incisive tooth fairies looking to capitalize on Google Ads' prowess. The bloggers propose that dentist apps would be alerted of cavities picked up via Google Home microphones, prompting an onslaught of dental ads (because no, Google doesn't find anything off-limits!). Cryptocurrency, on the other hand, takes a more swashbuckling turn. The bloggers envisage nautical-themed crypto-currency exchanges making waves in Google Ads land. Prepare your ...

In this jocularly enlightening blog post, Will Scott shares his exploration with Claude AI, a pesky little program he bent to his software developing will. You'd think AI was meant to make life easier, right? And in layers of irony, this tech mastermind decided to run his groundbreaking algorithm on the task of summarizing existing content. Driven either by genius or madness, the pursuit was surprisingly fruitful. Contrary to the Orwellian notion of artificial intelligence, Claude AI showcased a lighter and benign side of robots. It transformed cumbersome long-form articles into snackable bite-sized summaries, without the Christmastime frenzy of scissors, tape, and wrapping paper. Much like a neurology surgeon, it precisely sifted through the brain-aching clutter of complex sentences, retaining only the juicy neural networks of information, you actually want. In the end, Scott proved to his readers and his coffee machine that he could achieve the impossible - Digitally instat...

In a vibrant expose on higher education marketing blogs, Will Scott highlights the incredible power of this under-utilized marketing goldmine in his recent web post, dated October 22, 2023. With his keen eye for detail, his post is akin to a treasure map, with X marks the spot to rising academic institutions ready to leap into the future with savvy marketing tactics. Turns out, with diploma-printing institutions piling up by the dozen, their marketing strategies can’t really afford to be stuck in the Stone Age or dwell in the realm of mediocrity. Scott plunges deep into the underbelly of university marketing techniques, shedding light on the enchanting world of blogs in higher education marketing. The article talks about 10 unique higher education marketing blogs that have managed to break the mold and create distinct online identities. By leveraging digital marketing trends, these blogs have magnified their reach beyond the stereotypical dull university announcements. They are...

I made a higher education marketing blog roundup using the techniques from my ChatGPT SEO Skyscraper post. https://highereducationmarketinginstitute.com/2023/10/higher-education-marketing-blogs-10-18-2023/ In that process I decided to use DALL-E 3 which I only just got access to in my ChatGPT interface. The images from DALL-E are WOW! I feel pretty good about the higher education marketing blogs roundup process. There's definitely room for growth in the editorial piece of the puzzle.. Good news is I'll have less fiddling with automation, and more active editorial for the next one. LEARN MORE

Pubcon Pro 2023 AI Sessions Recap I decided to do a lunch & learn for the Search Influence team with my review of the sessions I attended at Pubcon Pro 2023. The show was not as well attended as we would have liked, but the AI Track was very good. I can say without a doubt I learned something in pretty much every session. I've published my internal deck, here for your convenience. I quite enjoyed the surprise appearance of Schrödinger's cat More Resources: LEARN MORE

 New Orleans Music Month is October Did you know there is now a New Orleans Music Month? The announcement came out from New Orleans & Co over the summer but I just saw my first mention of it. If you love New Orleans, and you love music, October is your month. Check out all New Orleans Music Month has to offer. LEARN MORE